The Lebanese Code of Ethics: A New Milestone

Competition in the Pharmaceutical Industries and among drug manufacturers is inevitable; therefore, Drug Promotion is an essential activity that is adapted for marketing and advertising in the midst of all present competing factors. Yet, are all persuasive activities performed by the manufacturers and distributors of medical drugs considered ethical? To what effect can these actions significantly alter the way medicines are prescribed, dispensed, and used? Is there any kind of protection that serves as a barrier against over-prescribing or poor quality prescribing of drugs arising from a conflict of interest? Endless questions may arise from the concerned parties including patients, physicians, pharmacists, drug manufacturing industries, and syndicates, but the multiple answers remain linked to a single concept “Ethics”....